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Event planner meetings: from client discovery to the post-event review

Event planners run a chain of meetings: client discovery, venue site visits, vendor calls, a final briefing and a post-event review. A change agreed in one meeting and never written down can surface as a problem on event day. Capture each meeting's decisions, changes, owners and deadlines in one running record for the event.

Where meetings fit in the role

The US Bureau of Labor Statistics says meeting, convention and event planners arrange all aspects of events and professional gatherings. Typical duties include meeting clients to understand an event's purpose, inspecting venues and coordinating services such as rooms, transport and food.

Planners split their time between the office and event sites such as hotels and convention centers. They may travel regularly to visit sites and attend events. Most work full time, and hours often stretch as a major event approaches.

Nearly every duty runs through a conversation with a client, a venue or a vendor. Those conversations are where scope, cost and timing get decided.

The five meetings that shape an event

The duties BLS lists for the role, from meeting clients to inspecting venues and coordinating suppliers, map onto a sequence of meetings. Each produces something the next one depends on.

MeetingWithWhat to capture
Client discoveryClient and decision-makersObjectives, audience, dates, budget range, must-haves and who approves changes
Venue site visitVenue sales and operations staffRoom layouts, capacities, restrictions, what is included and open questions
Vendor coordinationCaterers, AV, transport, speakersAgreed specs, quotes, delivery and setup times, contract changes
Pre-event briefingVenue staff, vendors, your teamFinal run-of-show, late changes, contacts on the day and who handles problems
Post-event reviewClient and your teamWhat worked, what to change, open invoices and attendee feedback

Client discovery: get the requirements on record

BLS lists meeting with clients to understand an event's purpose, and planning its time, location and cost, among planners' typical duties. Write those down as the brief every later meeting checks against.

A booking page can collect the basics before the first call. Bridge booking pages sync with your calendar, take a custom booking form and send an invite with a Bridge meeting link. The client doesn't need a Bridge account, and their answers appear in the meeting's Brief.

Site visits: record the walk-through

Site visits happen on foot, with no video call. Venue staff answer questions about capacity, load-in and what the price includes as you walk, and those answers are easy to lose.

Record the visit in Bridge from your phone's browser or the Mac desktop app. Keep the browser tab open until you stop, and hold the device where it can hear the venue contact. Ask before you record, and rename the speakers on the transcript afterwards.

Vendor calls and the change log

Event-day surprises often start as a change someone agreed to and nobody passed on. Keep one change log per event and update it after every client, venue or vendor meeting. Here is a fictional example:

ChangeAgreed inOwnerDeadline
Guest count up from 180 to 210Client check-in callPlanner tells caterer and venueFinal numbers due 10 days out
Keynote moved to the ballroomVenue site visitVenue updates the floor planRevised plan by Friday
Second wireless microphone addedAV vendor callAV vendor sends revised quoteClient approval by Monday

The pre-event briefing and the post-event review

The pre-event briefing walks venue staff and vendors through the run-of-show. Capture any last-minute changes and confirm who to call for each problem on the day.

After the event, BLS notes that planners make sure all vendors are paid and may survey attendees for feedback. Hold a review with the client and your team, and record it so the lessons carry into the next event's discovery call.

Keeping one record per event in Bridge

Every captured meeting produces notes with a summary, decisions and follow-ups, plus a speaker-labeled transcript. Assigned action items also appear in the Action items list on Home.

File each event's meetings in a Space, or give them a custom label such as the event name. You can then filter to that event, or ask the Assistant what changed since the site visit.

  • Check counts, prices and dates against the transcript before you send them to a vendor.
  • Signed contracts and the venue's own event orders still govern; meeting notes don't replace them.

Sources & further reading